PDI, a leader in plumbing and homebuilding products, engaged us to modernize their digital brand and elevate the customer experience in line with recent showroom enhancements. The initiative included a refreshed visual identity, redesigned logo, and a full-funnel marketing campaign.
The new “Make a Statement” campaign focused on the emotional motivations behind luxury renovation, with messaging and visuals designed to increase affinity and brand differentiation. From a UX perspective, we re-architected the site around intuitive browsing and filtered navigation, surfacing key products from a catalog of 100,000+ SKUs. The site was rebuilt on an outdated CMS, requiring close coordination with an offshore development team to ensure proper integration, QA, and performance optimization.
We also developed a series of animated display ads across more than a dozen responsive ad units to support the campaign rollout and site launch. The result was a scalable, high-impact digital presence rooted in strategic UX thinking and modern brand execution.
