My Approach.
To be an effective Senior Digital Designer, you need more than just creative instincts—you need a well-rounded toolkit that spans strategy, execution, and technical implementation.
Thoughtfully crafted web products since 2008.
To be an effective Senior Digital Designer, you need more than just creative instincts—you need a well-rounded toolkit that spans strategy, execution, and technical implementation.
USER RESEARCH & PLANNING
User interviews, surveys, persona development, journey mapping, usability testing, competitor analysis, heuristic evaluation, data-driven decision making
INFORMATION ARCHITECTURE
Site maps, navigation design, taxonomy, labeling systems, content strategy alignment, workflow diagrams, navigation hierarchy testing, content prioritization frameworks
INTERACTION & PROTOTYPING
User flows, screen-level wireframes, storyboarding, low to high fidelity mockups, interactive prototypes, microinteractions, use case mapping, click-through demos
VISUALS & INTERFACE DESIGN
FRONT-END DEVELOPMENT
COLLABORATION & LEADERSHIP