Senior UX Strategist & Digital Designer with more than two decades of experience.
Designing intuitive digital experiences that drive results. With over 20 years in UX/UI design, I specialize in creating user-centered solutions that enhance engagement and conversion.
I
transform
ideas
into
beautiful,
inclusive
experiences.
Planning
With a solid foundation in user research, information architecture, and UX strategy, I approach every project with clarity and intention. Over the years, I’ve led discovery workshops, conducted audits, and built content structures that align both with business goals and real user needs. My ability to dig into the “why” before jumping into the “how” ensures that what we build isn’t just beautiful—it’s purposeful, scalable, and grounded in strategy.
Tools: Miro, FigJam, Optimal Workshop, Stark, Google Analytics, Trello, Notion, ChatGPT
Creative
Design has been at the heart of my career for nearly two decades. I’ve created everything from full-scale design systems and brand refreshes to responsive websites, email marketing campaigns and interactive prototypes. My work blends strong visual storytelling with usability and accessibility best practices, ensuring that interfaces aren’t just aesthetically pleasing, but also intuitive and inclusive.
Development
My experience with front-end development allows me to bridge the often-fragmented gap between design and code. I’ve built modular WordPress and Shopify themes, collaborated closely with engineers, and prototyped complex interactions using modern tools. This technical fluency means I design with development in mind—creating components that are realistic, reusable, and easy to implement.
Tools: HTML5, CSS3, Git, VS Code, Webflow, WordPress, Shopify, Bootstrap, JavaScript (basic)
Measurable results are the name of the game.
“Talk about a guy who brings the energy on both a personal and professional level- while his work speaks for itself, the real benefit is having a colleague who both cares and offers interpersonal dynamic while delivering top tier product. It’s hard to come by these days. Tim is a grade A talent and even better person. I’d recommend him to anyone who is needed a UXUI powerhouse and a true cultural asset.”
Max CedargreenGroup Account Director
“Tim's not only a big reason why things get done, but why they're done well. He holds himself and others around him to the highest standards, and it definitely rubs off on those he works with. I personally find his attitude infectious in all the right ways, and he's the type of individual I'd want on any kind of team I work with.”
Mike D'AgrumaSenior Product Designer at EverHealth
“Tim Ruby is a standout UX/UI designer and an incredible teammate. He brings sharp design skills, clear communication, and a thoughtful, user-first approach to every project.
Jordan TalpasAssociate Director of Project Management
His work is consistently high quality, and his ability to collaborate with empathy and professionalism makes him a true asset to any team. Tim doesn’t just elevate design—he elevates the people around him. I’d recommend him without hesitation.”
“Tim's keen eye, highly capable skill set and thorough execution make him a great asset for any digital design organization. His camaraderie and personal engagement make him a valued team member to his colleagues and leadership at any organization.”
Arnold HuffmanFounder, Digital Yalo
Professional History
Yalo
Senior UX/UI Designer
2021-2025
The Karcher Group
Lead UX/UI Designer
2015--2021
42connect
Front End Designer / Developer
2014-2015